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Job Description
Job Description
We are currently seeking a Senior Social Media Strategist to lead the creation and execution of high-impact social strategies for client accounts. This role blends creative content planning, campaign strategy, performance analysis, and community management. You will collaborate with cross-functional teams and oversee multiple accounts to ensure each social presence is engaging, innovative, and results-driven.
Responsibilities
- Develop and implement comprehensive social media strategies aligned with client goals and brand voices.
- Plan and manage paid and organic campaigns across platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Snapchat.
- Create content calendars and oversee content creation, ensuring consistency, creativity, and platform optimization.
- Monitor and engage with communities across social channels, responding to comments, messages, and reviews as needed.
- Analyze campaign performance and social metrics to deliver clear, actionable reports and optimization recommendations.
- Collaborate with internal creative, media, and influencer teams to deliver impactful digital storytelling.
- Identify emerging platforms and trends to stay ahead of the curve.
- Present strategic campaign recommendations and post-campaign reports to clients and internal stakeholders.
- Drive influencer and brand ambassador collaborations to amplify reach and engagement.
- Train and guide internal teams on social strategy integration and best practices.
Qualifications
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3+ years of hands-on experience in digital marketing, with a strong focus on social media strategy and content development.
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Must have previously worked as a Social Media Specialist or Strategist for established consumer-facing brands—experience with FMCG brands or similar high-engagement sectors is a strong advantage.
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Proven ability to design, manage, and optimize multi-platform social media campaigns across Instagram, Facebook, Twitter, TikTok, LinkedIn, and YouTube.
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Solid understanding of consumer behavior, social media trends, platform algorithms, and audience segmentation—especially for high-volume, product-centric brands.
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Strong strategic thinking skills with the ability to turn insights and data into actionable campaign strategies.
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Experience working collaboratively with creative, performance media, and influencer teams to execute integrated campaigns.
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Strong project management and organizational skills, capable of managing multiple client accounts and deadlines simultaneously.
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Excellent writing, storytelling, and communication skills.
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Familiarity with social analytics tools and KPIs to measure performance and drive continuous improvement.
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A growth mindset and passion for digital marketing, storytelling, and brand building.
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