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We are currently seeking a Sales Associate to support our client commercial strategy by driving sales, expanding customer relationships, and securing new business opportunities. This hybrid, full-time role based in Kaduna, Nigeria is ideal for a results-oriented professional with B2B sales experience in retail, FMCG, or agriculture.
You will play a key role in revenue growth, account penetration, and ensuring long-term customer satisfaction through data-driven strategies and market intelligence.
Responsibilities
Develop and implement customer acquisition strategies to drive business expansion
Identify and engage new business opportunities to increase revenue streams
Manage the sales pipeline effectively, from prospecting to deal closure
Build and maintain strong relationships with buyers, suppliers, and stakeholders
Deliver exceptional customer service to ensure retention and loyalty
Educate clients on product offerings, features, and market trends
Conduct market research to identify buyer needs and product demand
Analyze sales and engagement data to optimize selling strategies
Provide customer feedback to internal teams to inform product development
Work with internal teams to improve sales processes and efficiency
Ensure alignment across departments for smooth sales operations
Ensure product availability to vendors/suppliers/aggregators through reliable partnerships
Build and maintain long-term business relationships with buyers/off-takers
Explore opportunities in the hospitality industry
Collaborate with farmers and cooperative to ensure consistent product supply
BA/BSc/HND in Business, Sales, or a related field
Minimum of 2 years of experience in B2B sales, retail, or FMCG business development
Experience in agricultural sales or supply chain management is preferred
Existing network of buyers in aggregation, agro-processing, or hospitality is a plus
Excellent sales, communication, and negotiation skills
Proficient in Microsoft Office and CRM tools
Self-starter with strong organizational skills and a result-driven mindset
Proven business development or sales skills
Deal-closing expertise
Understanding of agricultural systems and buyer behavior
Track record of maintaining long-term client relationships
Strong interpersonal and cross-cultural communication skills
Highly organized and self-motivated
Ability to work collaboratively across teams and levels
Creative thinking and problem-solving abilities
Competitive Salary: ₦150,000 monthly (gross)
Performance Incentives: Additional bonuses based on target achievements
Work Flexibility: Hybrid structure with in-field and remote work options
Career Growth: Opportunity to grow in a high-impact, mission-driven organization
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