Marketing & Funnel Associate
Betternship
remote
Accepting Application
₦150,000 to ₦180,000
About Betternship
About
Our client is a cybersecurity training and consulting firm helping professionals
transition into high impact cybersecurity careers while supporting organizations with
security and compliance initiatives.
They are building a structured marketing system focused on generating qualified leads and
improving conversion performance. They are looking for a detail oriented and growth minded
Marketing & Funnel Associate to support the execution and continuous improvement of their
marketing funnels.
This role is ideal for someone who understands digital marketing fundamentals and wants
to deepen their experience in funnels, automation, and performance tracking
Job Description
Job Description
Primary Objective
- Support lead generation and funnel performance by executing campaigns, maintaining marketing systems, and assisting with conversion improvements across training and
consulting offers.
Key Responsibilities
Funnel & Lead Generation Support
- Assist in managing and updating landing pages and lead capture forms
- Support implementation of messaging updates across funnels
- Monitor funnel performance metrics such as registrations and booked calls
- Identify basic drop-off trends and flag opportunities for improvement
Paid Ads & Campaign Coordination
- Support setup and monitoring of paid ad campaigns
- Coordinate creatives and campaign assets
- Track ad performance metrics and prepare performance summaries
- Assist with small scale testing of audiences and messaging
Email Marketing & Automation
- Build and schedule email campaigns in Zoho or MailChimp
- Build and optimize automation workflows
- Segment contacts based on engagement and behavior
- Write persuasive nurture and conversion focused email sequences
- Improve open rates, click rates, and booked call conversions
Webinar & Conversion Support
- Assist in managing webinar registration pages and email reminders
- Track registration numbers and attendance rates
- Support implementation of improvements to increase engagement and booked calls
Marketing Assets & Presentation Support
- Design clean and professional Canva assets for campaigns
- Update webinar and consulting presentation slides
- Perform light video edits for marketing and training materials
- Ensure consistency with brand messaging and positioning
Qualifications
- 2 to 4 years of experience in digital marketing or a related role
- Basic understanding of marketing funnels and customer journey flows
- Experience using Zoho CRM or similar email marketing platforms
- Familiarity with paid ads platforms and campaign tracking
- Strong email writing and formatting skills
- Proficiency in Canva and presentation tools
- Good analytical thinking and attention to detail
- Strong organizational skills and ability to manage deadlines in a remote setting
Nice to Have
- Experience supporting online courses, coaching, or consulting programs
- Exposure to webinar funnels
- Basic understanding of conversion rate optimization concepts
Benefits
- Fully remote work environment
- Structured 9:00 AM to 5:00 PM EST schedule
- Opportunity to grow into a senior growth marketing role
- Meaningful work that supports cybersecurity career advancement
- Supportive and collaborative team culture
Compensation
Monthly Salary: ₦150,000 to ₦180,000 (based on experience and skills)
Apply to this job here
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