Growth Marketing & Conversion Manager
Betternship
Remote
remote
Accepting Application
₦200,000 - ₦250,000
About Betternship
About
Our client is a cybersecurity training and consulting firm helping professionals transition into high impact cybersecurity careers while supporting organizations with security and compliance initiatives.
They are building a structured, data driven growth engine and are looking for a performance
focused marketing professional who understands how to turn traffic into qualified leads, booked calls, and revenue.
This is not a social media coordinator role.
This is a growth and conversion ownership role.
Job Description
Job Description
Primary Objective
- Own and improve the full marketing to sales conversion ecosystem, from traffic acquisition to booked strategy calls and enrollment revenue.
- Success in this role will be measured by:
- Qualified leads generated
- Booked strategy calls
- Conversion rates
- Revenue attribution
Key Responsibilities
Growth & Lead Generation
- Develop and execute weekly acquisition strategies focused on qualified leads
- Manage ad strategy, budgets, and performance optimization
- Optimize landing pages and lead capture flows to improve conversion rates
- Run structured ad experiments to identify winning messaging and audiences
- Implement practical SEO improvements to increase targeted traffic.
Funnel & Webinar Conversion Optimization
- Improve landing page and webinar registration conversion rates
- Track and optimize booked call performance
- Analyze drop off points across funnels and implement improvements
- Run structured A/B tests on messaging, positioning, and offers
- Improve webinar to booked call conversion performance
Email Marketing & CRM Automation
- Build and optimize automated workflows in Zoho
- Write persuasive nurture and conversion focused email sequences
- Segment audiences based on behavior and engagement
- Improve open rates, click rates, and booked call conversions
Analytics & Performance Reporting
- Track KPIs including lead volume, booked calls, conversion rates, and revenue attribution
- Use Zoho Analytics and related tools to monitor performance
- Present clear insights and data driven recommendations
- Proactively identify growth opportunities
Light Creative & Sales Support
- Maintain clean and professional Canva templates for marketing and webinar assets
- Support presentation formatting for consulting and training programs
- Perform light video edits for webinars and marketing materials
Note: This role does not involve heavy graphic design or advanced video production.
Qualifications
- 3 to 5 years of experience in growth marketing, performance marketing, or digital marketing
- Proven experience improving funnel conversion rates
- Strong copywriting skills for landing pages, email campaigns, and webinar funnels
- Hands on experience with Zoho CRM, Zoho Campaigns, Mailchimp, Sales IQ and marketing automation
- Experience managing paid ads campaigns and optimizing performance
- Strong analytical skills with the ability to interpret performance data
- Ability to work independently and take ownership in a remote environment
- Strong time management and prioritization skills
Nice to Have
- Experience working with consulting, coaching, or training businesses
- Experience optimizing webinar funnels
- Experience supporting digital course launches or cohort enrollments
Benefits
- Fully remote work environment
- Structured working hours aligned to EST
- Growth opportunity within a fast-growing consulting firm
- A role with direct impact on revenue and business growth
- Meaningful work that supports cybersecurity career development
- Year-end bonus and training opportunities
Compensation
Monthly Salary: ₦200,000 - ₦250,000 (based on experience and performance)
Apply to this job here
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