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Business Development Associate

Betternship
Lagos
hybrid
N200,000
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About Betternship

About

Our client is looking for a Business Development Associate to join their team and take the lead on client acquisition, lead generation, and strategic outreach. The role requires a sharp communicator who can engage stakeholders across multiple channels while tracking key performance metrics and optimizing client interactions.

Job Description

Job Description

We are currently seeking a Business Development Associate (Client Engagement & Strategic Growth) to support the expansion and visibility of a leading agricultural supply chain management company. This hybrid, full-time role based in Lagos, Nigeria is ideal for a strategic thinker with strong client-facing experience, business acquisition skills, and a passion for data-driven growth.

The ideal candidate will play a key role in generating new revenue streams, driving user engagement, and improving brand performance through innovative engagement strategies.

Responsibilities

  • Build and maintain in-depth understanding of Growers, Suppliers, and Buyers in the agri-supply chain

  • Identify and prospect new clients through research, networking, and outreach

  • Qualify leads based on targeting criteria and manage them through the CRM

  • Build strong relationships with key decision-makers to ensure long-term partnerships

  • Design and implement client acquisition strategies to grow revenue

  • Drive brand awareness through attendance at industry events and direct outreach

  • Collaborate with internal teams to align marketing materials with company offerings

  • Develop content to boost visibility across digital and offline channels

  • Analyze SEO and brand performance metrics to optimize reach and impact

  • Track critical metrics like User Acquisition Cost (UAC), Net Promoter Score (NPS), and engagement levels

  • Analyze client interaction data to inform retention and acquisition strategies

  • Provide regular performance insights and optimization recommendations

  • Set and meet monthly and quarterly engagement targets

  • Sales Team: Align strategies, share leads, and streamline handovers

  • Product & Operations Teams: Ensure feedback loops for improved service delivery

  • Leadership: Report progress and align on key growth goals with the VP of Sales/Operations

Qualifications

  • Bachelor’s degree in Business, Marketing, or related field

  • 3–4 years of experience in business development, client engagement, or B2B sales

  • Proven ability to generate leads, close deals, and manage long-term partnerships

  • Excellent communication, presentation, and negotiation skills

  • Familiarity with CRM systems and lead tracking tools

  • Comfort representing the company at industry events and client meetings

  • Client Relationship Management

  • Lead Generation & Sales Process Execution

  • Strong communication and negotiation ability

  • Analytical thinking with the ability to derive insights from metrics

  • Proactive problem-solving and growth-oriented mindset

Benefits

  • Competitive Salary: ₦200,000

  • Performance-Based Incentives: For achieving acquisition and engagement targets

  • Professional Growth: Opportunity to shape strategic sales operations in a growing sector

  • Work Flexibility: Hybrid model combining in-field engagement and remote work

Apply Now

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