This role is responsible for translating the CEO’s ideas into engaging, high-quality digital content across social platforms. The ideal candidate understands social media trends, creates compelling short-form content, and actively manages online communities to drive engagement and growth.
1. Content Creation & Execution
Develop and publish engaging short-form videos (Reels, TikTok) and social media posts
Edit content using CapCut and design visuals using Canva (both are required)
Turn raw ideas into clear, engaging, and high-performing content
2. Social Media & Growth
Apply strong content hooks and storytelling techniques to improve engagement
Monitor performance and adjust content to improve reach, shares, and retention
Stay up to date with social media trends and adapt content accordingly
3. AI & Content Tools
Use AI tools (e.g., Canva AI, Google Vids, etc.) to improve content quality and speed
Google Vids experience is a plus, not mandatory (training will be provided)
4. Community Management
Manage and respond to comments and messages across platforms (Instagram, Facebook, TikTok, X, YouTube)
Engage with followers and build an active online community
Maintain a timely response rate to audience interactions
Engagement rate (likes, comments, shares)
Content reach and video retention
Growth of social media pages and audience
Response time to messages and comments
Must-Have Skills (Non-Negotiable)
Strong proficiency in CapCut
Strong proficiency in Canva
Other Requirements
Proven experience managing social media accounts or creating digital content
Strong understanding of short-form video content (Reels/TikTok)
Ability to work with trends and create engaging content quickly
Good communication and writing skills
Nice to Have
Experience with AI content tools (e.g., Google Vids, Canva AI)
Basic understanding of music trends (Afrobeats, Afro-house, etc.)
Strong visual/design sense
Shortlisted candidates will complete a practical content task as part of the interview process
This will involve creating or editing content to demonstrate their skills
A digital-native who understands social media culture and trends
Creative, fast-paced, and detail-oriented
Able to take direction and also bring fresh ideas
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