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Job Description
Job Description
Our client is hiring a Marketing Manager to lead and execute its marketing strategy across brand management, campaigns, research, lead generation, and public relations. This role is critical to the company’s growth and requires someone who can think strategically while also executing consistently.
The Marketing Manager will take ownership of the company’s brand presence, oversee marketing campaigns from ideation to execution, generate and manage leads, and use data to guide decision-making. This role suits a proactive professional who can initiate ideas, implement plans, drive results, and refine processes over time.
Key Responsibilities
Brand Management and Positioning
- Own and manage the company’s brand identity and positioning across all channels
- Ensure brand consistency in messaging, visuals, and tone across campaigns and platforms
- Strengthen brand visibility and recognition within target markets
Market Research and Analysis
- Conduct market research to identify trends, customer needs, and competitive insights
- Analyze marketing data and performance metrics to inform strategy
- Use insights to refine targeting, messaging, and campaign effectiveness
Campaign Management
- Plan, execute, and optimize marketing campaigns across relevant channels
- Coordinate campaign timelines, messaging, and deliverables
- Track performance and continuously improve campaign outcomes
Lead Generation and Management
- Develop and execute lead generation strategies aligned with business goals
- Manage marketing-generated leads and ensure proper tracking and follow-up
- Collaborate with sales or leadership to improve lead quality and conversion
Public Relations
- Manage public relations activities to enhance company reputation
- Coordinate media outreach, partnerships, and brand communications
- Ensure positive brand representation in public-facing initiatives
Ideal Candidate Profile
The ideal candidate is:
- An initiator who proactively identifies opportunities
- An implementor who executes plans effectively
- A driver who pushes projects forward and delivers results
- A refiner who improves processes based on feedback and data
This role is best suited for someone who thrives in a structured onsite environment, takes ownership of outcomes, and is comfortable operating in a fast-paced setting.
Qualifications
Technical and Analytical Skills
- Strong data and analytical skills with the ability to interpret marketing performance
- Experience using data to guide decisions and optimize campaigns
Creative and Strategic Skills
- Ability to develop creative marketing ideas aligned with business objectives
- Strong strategic thinking with hands-on execution capability
Design Capabilities
- Working knowledge of design principles and visual branding
- Ability to collaborate effectively with designers or handle basic design needs where required
Soft Skills
- Strong communication and collaboration skills
- Ability to manage multiple priorities and meet deadlines
- Proactive, self-driven, and accountable work style
Experience Requirements
- 3 to 5 years of relevant marketing experience
- Industry-specific experience is not required
Benefits
Salary Range: ₦150,000 – ₦300,000
Location: Ikeja, Lagos
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