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Marketing Lead

Betternship
Lagos
onsite
Accepting Application
N300,000-N500,000
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About Betternship

About

Our client is a fast-growing delivery platform built to redefine how people experience food and last-mile logistics in Nigeria. With a focus on speed, transparency, and unmatched reliability, the platform connects customers to their favorite restaurants, stores, and riders — delivering convenience and trust every single time. As the company prepares for launch, they are seeking a Marketing Lead to own the marketing strategy, drive customer acquisition, and position the brand as a household name in Nigeria’s delivery market.

Job Description

Job Description

The Marketing Lead will be responsible for spearheading brand and growth initiatives, blending creativity with data-driven strategies. You will lead campaigns that engage customers, attract vendors and riders, and shape the platform into a trusted lifestyle brand. This role requires a strong balance of strategic thinking, digital marketing expertise, and hands-on execution. The position is on-site in Lagos with occasional travel for activations and campaigns.

Responsibilities

  • Develop and execute a comprehensive 360° marketing strategy to drive awareness, adoption, and loyalty.

  • Own and manage the company’s brand identity, ensuring consistency across all channels.

  • Lead digital marketing efforts including social media, SEO/SEM, content, and email campaigns.

  • Plan and execute ATL/BTL campaigns (outdoor, events, activations, influencer partnerships).

  • Partner with Business Development to design campaigns that drive user, vendor, and rider acquisition.

  • Leverage market research and customer insights to refine messaging, promotions, and positioning.

  • Collaborate with Product and Operations teams to align marketing with business objectives.

  • Track and report on marketing KPIs including CAC, ROI, engagement, retention, and conversions.

  • Build and lead a marketing team, including content creators, designers, and agencies.

  • Represent the company at industry events, press engagements, and brand collaborations.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.

  • Minimum of 5 years’ experience in marketing, ideally in tech, e-commerce, logistics, or food delivery.

  • Proven track record of running successful campaigns and building recognizable brands.

  • Strong expertise in digital marketing (social ads, SEO/SEM, influencer marketing, analytics tools).

  • Excellent storytelling, communication, and creative skills.

  • Familiarity with Nigeria’s consumer and delivery/e-commerce landscape.

  • Experience working in startups or high-growth environments is an advantage.

  • Strong budget management and team leadership skills.

Benefits

  • Competitive base salary: ₦300,000 – ₦500,000 

  • Performance-based bonuses (TBD).

  • Opportunity to shape and build one of Nigeria’s most exciting delivery brands.

  • Dynamic, fast-paced startup environment with clear career growth potential.

  • Chance to lead innovative campaigns across Nigeria’s largest cities.

Apply to this job here

Please enable JavaScript in your browser to complete this form.
Name
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E.g. Fintech, HealthTech, AgriTech, Real Estate, Edutech
Click or drag a file to this area to upload.
Agreement

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